Destination Temecula Wine Tours and Experiences

Dave Wilson moved to Temecula in 1991 to serve as the opening Director of Sales and Marketing for a brand-new area hotel. At that time the entire Temecula Valley consisted of ~27,000 residents (compared to over 600,000 today), ONE stoplight and seven wineries. That same year, partnering with the then Executive Director of the Temecula Valley Chamber of Commerce, they created the valley’s first tourism committee, Dave chairing the initial two years. This committee ultimately segued to today’s non-profit “Visit Temecula Valley”.

Two factors crystalized his awareness of the opportunities to come and were key in Dave’s decision to take the plunge and step away from the corporate world to follow his dream to be an entrepreneur.

A tourism project he spearheaded as committee chair reinforced his awareness of the amazing mix (even at that very early stage) and breadth of area attributes attractive to visitors such as the valley’s distinct scenery and topography, weather, historical significance and area activities including golf, wine tasting and outdoor recreation. Working with a graphic artist, he conceptualized, composed all descriptive text, then sold the advertising to fund Temecula’s first two visitor’s guides.